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Jewellery display lights are crucial for jewellers. Without them, it can be difficult to properly show the sparkle and shine of what you hope to sell. Below, we will explore shop lighting in terms of jewellery shops and how to use it to make the most of your store.
Why Lighting in a Jewellery Shop Is ImportantÂ
Because of the small and expensive nature of most jewellery, it tends to be kept behind display cases instead of out in the open. Even with it tucked away behind the glass, you want to be able to capture the attention of your customers as they pass it by. Other items are more obvious when they can be displayed on shelves and racks, making them much easier to see.
Properly lighting jewellery cases will definitely be more effective to attract your customers to the merchandise. Cabinet lights and LED spotlights, such as track spotlights, are crucial in making the jewellery more attractive and causing it to sparkle, shine and grab attention.
However, not just any light will do. Choosing the wrong lighting could mean casting shadows on the jewellery or not showing off everything it have to offer.
Why LED Lighting Is the Best Choice for Lighting Jewellers Shops
Unlike other types of lights, LED lighting allows you to choose the colour temperature of the illumination. Colour temperature refers to how warm or cool a light colour is and is measured in units Kelvin. The higher the Kelvin rating, the cooler the light; the lower the Kelvin rating, the warmer the light.
Because it’s so important to have the right lighting colour, nothing but LED lights will do when it comes to shop display lighting in your jewellery store. Different types of jewellery may need different light colours, so if you sell various types of jewellery, it is very important to use LEDs in your retail lighting space to give you the ample lighting choices you need.
Diamonds, for example, need bright white light to make sure their brilliance is seen. Gold jewellery looks best when displayed under warm lighting, as it casts something of a matching yellow glow. Golds work well with lights between 3000k and 3500k, while lighting for diamonds is best around 4000k to 4300k.
Beyond colour temperatures, LED lighting comes with other benefits. With LED retail display lighting, you can enjoy:
- Longer lasting bulbs
- Lower energy consumption and therefore lower energy bills
- Low heat levels that reduce the stress on the air conditioning system
Why Shop Window Displays Are So Important and How To Light Them
Store window lighting is believed to be perhaps the most important aspect of a jewellery shop. This is due to the fact that properly lighting the merchandise in the window will be what attracts customers to your shop. Therefore, it must be well lit. Below are some tips for lighting your jewellery shop windows:
- Keep concealed light sources far away to avoid any blinding light and glare
- Keep lights focused on the displays in the windows and don’t let it scatter to the outside
- Position lights in such a way that there are no shadows cast on the jewellery
- Avoid using coloured lights like purple, pink, blue or other artificial hues
- Use bright lights to reduce the influence of any external light
How To Light Jewellery Display Cabinets Â
Here, you’ll find some advice on using LED lighting to light your jewellery displays in cabinets:
- Showcase your products using bright light from spotlights, recessed lights and track lighting
- Display case lighting can be used to create a mood
- Optimize the display lighting when showcasing diamonds using bright 4000k to 43000k cool white light to ensure they sparkle
- Light up gold jewellery using 3000k to 3300k warm white light to enhance its colour
- Place LED downlighters above the jewellery case to create pleasant ambient lighting
- Use LED track lighting inside of larger cases, so you can shine light directly onto the jewellery
- LED cabinet lighting should not cast any shadows, so be sure any concealed lights are properly positioned
- Use LED post spotlights with moveable heads, so you can light smaller cabinets and direct the light exactly where you want it to go
Why Is CRI So Important When Lighting Jewellery and What Is It?Â
CRI is an acronym that stands for “colour rendering index.” This measures the ability of illumination to accurately reproduce the colours of the item that it is illuminating. It is used to measure light in either artificial or natural settings, such as daylight.
CRI has a maximum score of 100, with CRI values over 90 being considered excellent. Scores that fall below 80 are thought to be poor CRI, meaning it does not accurately show the colours of the objects.
Naturally, you will want to be sure that the light you choose is accurately showcasing the appearance of the jewellery. Customers spend a lot of money especially on diamonds, and they expect that when they walk out of the store, the jewellery will look the same as it did in the shop, if not better.
Usually, LED shop lights can get away with a rating of 70 or higher to properly do their job. If you have lights that are rated 80 or higher, you can trust that the colour being shown is the accurate one, ensuring your customer’s satisfaction when they leave.
It is important to choose high CRI lights to enhance the brilliance, colour and clarity of diamonds, rubies and emeralds to ensure that the customer’s perception of the item is not at all skewed.
Which LED Light Colour Is Best for Lighting Jewellers Shops?
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Choosing the right commercial LED downlights will be influenced by the same factors as domestic settings. As mentioned before, there are a few colour temperature ranges that are best for different types of jewellery. This section will broaden that spectrum for different kinds of jewellery on display.
- 2200k to 3000k warm white light. This is best for gold jewellery as well as any gemstones on display that might be orange or yellow.
- 3000k to 4000k neutral white. This cool colour of lighting is ideal for general purpose lighting around the shop since it is more neutral.
- 5000k to 6000k blue-white light. This is also known as natural daylight and can be especially beneficial in contributing to the sparkle of diamonds in display cases.
Why Do LED Lights Make Diamonds Sparkle?Â
Whether you are using LED downlights, LED track lights or any other kind of lighting to illuminate your jewellery shop, it’s important to understand exactly how it has an effect on the jewellery itself. Having LED track lighting above the jewellery is known to make it shine and twinkle, but why is that?
It all comes down to the light colours again. Gems look their best and shine their brightest in natural lighting, so using LEDs with a sunlight temperature can recreate this indoors. Light that is used by LEDs outputs a clean and crisp beam of light that draws out their brilliance as well.
It makes them sparkle, especially when you choose a light that has hints of the hue of the gem itself. For instance, adding pure white light to a case with diamonds will cause that crisp light to scatter throughout the diamonds and highlight their clarity and precise cut in a way that typical, traditional lights couldn’t.
Ideas for Jewellery Display Lighting
Especially well suited for display cabinets, the LSD017 2 Watt Black Twin LED Cabinet Display Spot Lights is a short spotlight post that can shine light directly onto the jewellery you want to highlight. It measures 183 millimeters tall and features 2 light heads measuring 20 millimeters by 20 millimeters, which can be turned and tilted to the desired position.
The product shines 6000k cool white light, making it particularly suitable for lighting diamond display cases. The black finish also ensures that it will not detract from what is on display.
Placing the LDC367 3 Watt Black Triple Recessed Cabinet Display Spotlights on the ceiling of the display case will provide you with light from directly above. It offers 210 lumens of 6000k cool white light, which will scatter through the diamonds and show off their brilliance and clarity as well as the cuts without any shadows. It has a sleek, slim profile that won’t take away from the appearance of the case or the jewellery itself.
For larger display cases, the LSP196 24 Watt Black And Gold LED Track Light is a great choice. This light is fitted with a honeycomb filter that reduces glare, which is crucial in a jewellery display case. It outputs 1900 lumens of light to ensure ample brightness as it shines 6000k cool white light. Thanks to the gold trim along the black track light head, the light enhances the jewellery case and gives it an opulent feel.
If you want a display case that stands out as much as the jewellery, the LSP190 20 Watt LED Track Light Fitting is the right choice. This light stands out with its textured appearance while still providing all of the light the case needs. It shines 1600 lumens of 6000k cool white light, which is ideal for making diamonds and similar gemstones sparkle and shine in the case.
Provide ample ambient lighting by way of the LDC322 36 Watt Triple Modular LED Downlight Fitting to ensure there are no shadows cast onto the case. This modular light comes with three light heads that you can tilt in different directions to shine exactly where you want it to. It features a sleek recessed profile that is gorgeous in modern jewellery shops. The light outputs a total of 2700 lumens of your choice of either 3000k or 6000k light, making it highly capable of doing a good job for calling attention to both gold and diamond jewellery.
