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Retail store lighting is instrumental to the customer’s overall satisfaction of their shopping experience. Good retail display lighting makes visual merchandising much easier, while also creating a pleasant environment for them to do their shopping. It can also drive home your retail brand identity. Below, we’ll discuss retail lighting solutions and how to incorporate them into your shop.
Why is Retail Lighting Significant?
Store lighting design can do much more than make the environment a welcoming one. It can also be used to highlight the different items on display. LED shop lights can be used to clearly show the details of the products you are selling, which is important for independent shoppers. They need to be able to see the products clearly to determine whether or not they intend on buying them.
Your retail store layout can also be zoned with shop lighting. With spotlights on wall displays and over the checkout tills, you can lead the customer around the store with subtle visual cues.
The future of store lighting is shaped by the various types of lighting that you can incorporate into the space. Gone are the days where only overhead lights provide the illumination, so you can get creative with how your shop looks.
What Kind of Retail Light Fixtures Are There?
There are many different types and styles of light that can be used in your retail shop.
- SHOP SPOTLIGHTS – Spotlights can be used in a number of different ways. From installing them over the checkout area to the customer service desk to the dressing rooms, they are a versatile way to fill out your shop lights.
- DISPLAY CASE LIGHTS – Display case lights are especially important for smaller items. Products such as jewelry items locked inside a glass case need to be clearly shown, so customers have a solid idea about what they are buying. Good display lighting will easily show all of the details.
- SHOP TRACK LIGHTING – Perfect for wall displays, track lighting can draw attention to certain products with ease. They are also useful for using in window displays to cast plenty of light over the entire area.
What Colour Temperature is Best For Retail Lighting?
Colour temperature plays a huge role in the mood that is set by retail display lighting. This is a measurement of a light’s coolness or its warmth as communicated in units Kelvin. These lights exist on a spectrum, with lower numbers indicating warmer light, and higher numbers indicating cooler light.
Various colour temperatures have their place in every kind of space. When it comes to retail lighting, you are free to choose the one that best suits your shop.
Many people prefer to have cool lights in retail shops. This creates a more energetic and cheerful look in the shop and brightly lights the space. Cool lights tend to also have higher CCT ratings, meaning that the light does not alter the colours of the items it shines on as much.
On the other hand, warm lights are usually included in discussions about boutique lighting ideas. If your goal is to create a cosier environment with interesting dramatic features, this colour temperature is a good choice.
If you want lighting that sits in the middle, you can opt for warm white light around 3000k to 3300k. This provides a nice balance while still giving plenty of clarity.
How To Balance Retail Lighting
Layered lighting for retail shops can create a cohesive look and feel in the store. Layered lighting consists of three types: ambient, task and accent lighting.
Ambient light refers to the overall illumination cast around the store. It is important to have a solid foundation of ambient light to ensure the entire store is well lit. This main light helps set the overall mood and tone of the space and can be supplemented with other lights, such as task lighting.
Task lights will be the lights that put focus on certain elements. This type of light is used anywhere that activities take place beyond browsing the selection of items. Therefore, task lights will make it easier for customers and employees alike to complete various tasks, such as checking out or visiting the dressing rooms.
To top it all off, you can incorporate accent lighting. Creating focal points with lighting is done easily with this type of lighting. You can use it to draw attention to select products or even just to visually enhance one visual element of the shop’s design.
For an added touch, you can also install seasonal store lighting. This is especially useful during holidays when you want to create a festive mood. It is also useful for creating a sense of nostalgia and cosiness if that fits the brand of your shop. You can use this type of lighting to create a dramatic picture by carefully using shadows and light.
General Tips for Retail Lighting
Here, you’ll find a few things to consider when planning your recessed lighting.
- HIGHLIGHT THE UNIQUENESS OF THE STORE – Your shop is bound to have some architectural element that makes it stand out from others. This is especially true if it is a boutique shop. Use accent lighting to draw attention to these areas.
- DRAW ATTENTION TO VARIOUS TEXTURES – If you have unique textures on the walls or ceiling, you can install lighting that will draw attention to them. Wall washing sconces are a good choice for this.
- USE PICTURE LIGHTING – Whether you want to display artwork, plaques or other decorations on the wall, you can do so using picture lights. They are designed to clearly show off the items being displayed without casting unwanted shadows.
- CREATE A FLATTERING DRESSING AREA – Be sure your customers feel confident in the way they look in the dressing area with appropriate lighting. Using warmer lights and not positioning them directly overhead can create more flattering illumination. If they like the way they look, they are more likely to purchase the clothes they are trying on.
Shop Lighting Ideas
With the LSP228 16 Watt Slim Style LED Track Light, you can draw attention to wall and window displays with ease. The product consists of a track that the light head rests on that can be adjusted to your liking. It outputs a generous 1280 lumens of LED light in your choice of either warm or cool and shines at a 20-degree beam angle to provide focused illumination. The fixture is crafted out of durable aluminium with black or white colour finishes to suit your taste.
Show off your best displays with the LSP196 24 Watt Black and Gold LED Track Light. This track light generates 1900 lumens of warm or cool light depending on your preferences. The light shines at a 20-degree beam angle through a honeycomb filter in order to reduce any unsightly glare. It is built to last out of top quality aluminium that is available in a sleek black with gold trim. Overall, the light measures 218 millimeters by 102 millimeters by 194 millimeters in size.
Create captivating displays using the LSP176 30 Watt LED Track Light Fitting. This fixture features a subtle cylindrical shape in neutral finish options such as black, white or silver. This combination ensures that the light does not distract away from what is being displayed. The fixture outputs 2400 lumens of light shining at a 23-degree beam angle to provide focused illumination. It is fashioned out of premium aluminium and measures 235 millimeters by 125 millimeters by 245 millimeters in size.
Ensure the smaller items in your display cases are easily visible with the LSD013 1 Watt Round Black Upright LED Cabinet Display Light. This display light provides overhead lighting to ensure that each product below it is well lit. It generates 70 lumens of 6000k cool white light that shines at a 30-degree beam angle, offering focused lighting. The light post measures a total height of 230 millimeters, while the light head itself measures only 28 millimeters by 30 millimeters. It is constructed out of hard-wearing aluminium.
Show off the products in any cabinet display when you use the LDC367 3 Watt Black Triple Recessed Cabinet Display Spotlights. This spotlight fixture recesses into the cabinet and generates 210 lumens of 6000k cool white light. The light shines at a 30-degree angle to give targeted illumination. You can turn and tilt the light heads to shine the illumination exactly where you want it. The entire fixture is crafted out of durable aluminium and finished in a neutral black hue.
Create beautiful ambient lighting with the LDC962 24 Watt Twin Modular LED Downlight Fitting. This fitting generates 900 lumens of light, making it ultra bright. You can choose between 3000k warm white light or 6000k cool white light, depending on the desired mood in the store. It is built to last from top quality aluminium given a white finish on the outer rim with a black internal area. It measures a total size of 270 millimeters by 153 millimeters by 82 millimeters.
The LDC322 36 Watt Triple Modular LED Downlight Fitting is a stylish and simple way to bring more illumination to your shop. This fixture features three light heads that can be pulled out from the main body in order to create directional lighting. The 2700 lumens of light shine at a 38-degree beam angle to offer ample coverage. Choose from either 3000k warm white light or 6000k cool white light depending on your preferences. Overall, the fixture measures 460 millimeters by 153 millimeters by 148 millimeters in size.