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Track lighting for retail stores can make a big difference in terms of customer satisfaction and sales. In the article below, we’ll discuss how commercial track lighting could benefit your store, as well as some retail store lighting ideas.
Why Use LED Track Lighting in a Shop or Retail Store
Retail LED track lighting is a form of energy efficient retail lighting. These lights consist of track mounted spotlights. They are adjustable spotlights that you can tilt and turn to shine in one direction or the other.
Shop track lighting systems give you versatility not just in the spotlight fixtures but in how easy they are to place anywhere in the shop. This allows you to place retail track lighting fixtures anywhere in the store that needs a little extra focus.
You can place track lighting near any display that you want to draw attention to. They will shine abundant illumination on whatever you want to stand out while making them easier to see for your customers.
They are also easy to install and often come in the form of track lighting kits. These give you everything you need to set up the track lights in your store.
What Are The Benefits of LED Track Lighting in a Retail Store?
Retail track lighting brings with it a number of benefits when you use them as your main shop light fixtures. This makes them one of the most popular types of lighting for shop fixtures in a variety of retail settings.
Some benefits of shop track lighting include:Â
- UNOBTRUSIVE – The slimline nature of track lighting keeps them out of the way. This gives them a minimalist look that is appealing from an aesthetic standpoint. They also won’t take attention away from the products on display.
- EASY TO ADJUST – The very nature of a commercial track lighting system is primed for adjustability. Spotlights can be tilted and turned, so you can change the focus from shelf to shelf or product to product.
- FEATURE LIGHTING –  With track lights, you’ll be one step closer to layering your shop’s lighting scheme. This adds visual depth and drama to make the atmosphere of the shop more attractive.
- COOLER PERFORMANCE – LED bulbs do not output heat the way traditional halogen bulbs do. You won’t have to worry about the shop getting too hot for your customers to be comfortable. This may also reduce electrical costs, as you won’t need to run the air conditioning as long to offset the heat.
- ENERGY EFFICIENT – LED bulbs use significantly less energy than traditional bulbs as well. More electricity is turned into light instead of into heat such as the case with halogen bulbs. This extends their lifespan tremendously while further cutting costs on your energy bill.
- CUSTOMISABLE LIGHTING – Commercial track lighting fixtures are fitted with LED bulbs. These bulbs come in a wide spectrum of colour temperatures and lumen levels for you to choose from. This gives you total control on the style of illumination you are using.
Their versatility also allows you to easily arrange the tracks in whatever formation you choose. Through them, you can tailor the lights to the needs of your specific store and layout.
What Is The Best LED Colour Temperature To Use in a Shop?
The bulbs in retail LED track lighting are available in a wide spectrum of colour temperatures. The colour temperature of a light is used to indicate how cool or warm a light is measured in units Kelvin. Warm lights rest on the lower end of the spectrum, and cool lights rest at the upper end.
The colour temperature of retail lights mostly comes down to preference, though many prefer cooler lighting. If you need help deciding which colour temperature is best for you, here’s a little cheat sheet.
- WARM WHITE LIGHT (2700k-3000k) – This temperature is best used in retail shops that prioritise an inviting and cosy ambience. It can make the space feel more comfortable and relaxed to encourage customers to spend more time in the shop. They are commonly found in high end clothes stores and boutiques.
- WARM/NEUTRAL WHITE LIGHT (3500k-4100k) – This temperature is ideal for those looking for a versatile and balanced colour temperature. It offers a crisp, clean look, which shows the true colour of merchandise while also giving a clearer look at the products. Department stores, supermarkets and general retail shops commonly use this light colour.
- COOL WHITE LIGHT (5000k-6500k) – If you prefer high visibility and an energetic, upbeat feel, cool white is the best choice. It can make products look more vivid and bright, drawing attention to them. This temperature range is commonly used in electronics stores and convenience stores.
What Are Beam Angles, And Which is Best For a Retail Store?
The LED bulbs in commercial LED track lighting also allow you the chance to choose beam angles. Beam angles are the angles at which the light is shone, either in a thin strip or a broader wash.
Like colour temperature, the beam angle often amounts to preference. Below is a quick guide to help you determine the best beam angle for you:
- NARROW BEAM ANGLE (15-30 degrees) – This narrow beam of light is best for highlighting small displays or specific products. It is ideal for use with intricate or high-value items and is commonly used in jewelry displays or for high-end displays.
- MEDIUM BEAM ANGLE (30-60 degrees) – A medium beam is better for shining light on areas of larger displays or whole, medium-sized displays. It provides good coverage while still bringing focus to certain areas and is commonly used for shelving units, accessory displays and clothing racks.
- WIDE BEAM ANGLE (60+ degrees) – This angle is good for illuminating entire sections of a shop or larger displays. Large wall displays, open retail spaces and general store lighting are common applications for such angles.
Ideas on Ways to Light a Shop or Retail Store
Below, you’ll find a few tips to get you started on lighting various retail spaces:
- SHOWROOMS – Showrooms require versatile lighting that can be adjusted across various areas of a wide open space. Layer your lighting with ambient, task and accent lighting to create visual depth and intrigue while drawing attention to certain products.
- CLOTHING SHOPS – Use lighting to dictate the mood and style of your shop. With warm or cool lighting and strategic placement, you can set the tone of the customer experience. Statement pendant lights and task lights such as track fixtures can create a balanced and cohesive look and feel.
- BOUTIQUES – Boutiques tend to be quirky, one of a kind spaces, and they need to stand out. Lighting design is important to this effect. Use bright, cheerful and minimalistic lighting to pull customers in from the street and grab their attention with a mix of natural and artificial lighting to keep them looking at the merchandise.
- WINDOW LIGHTING – Using warm, bright lights, you can attract customers’ attention to the shop and get them interested in products straight away. Choose large statement fixtures that provide ample illumination to accomplish this.
Why is Lighting so Important in a Retail Store?
Lighting is something that your customers may not consciously think twice about when entering your store but that influences them all the same. It can affect their experience in the shop, which could dictate how much money and time they spend in the shop.
You can also generally control the mood of the customer with the lighting as they shop. This could mean anything from relaxed with warm lighting to alert and energetic through cool lighting.
First impressions are made in the store with the help of lighting. The dimness or brightness of a light can indicate the personality of the brand straight off.
You can even boost sales with the right lighting design. If the light is bright enough to easily see the details of a product or flatter customers that are trying on clothing, they are more likely to make a purchase.
Ideas for Retail Track Lighting
Dress up the look of your shop while adding ample illumination with the LSP226 5 Watt GU10 Hexagonal LED Track Light. This track light features hexagonal light heads that give it a modern appeal. The fixture shines a total of 400 lumens of light at a 30-degree beam angle. It also comes in your choice of warm white or cool white LED colours. Choose from either black, white or silver finishes to suit the appearance of your shop. Overall, the fixture measures 210 millimeters by 104 millimeters by 90 millimeters in size.
Light up your shop and elevate its look and feel with the LSP194 9 Watt Black and Gold LED Track Light. The light features a black light head with gold trim, giving it a more luxurious appearance. The bulb shines an ultra bright 800 lumens of your choice of either cool or white light. The illumination comes at a 20-degree beam angle, making it ideal for small displays. It also features a honeycomb filter to eliminate glare. This high quality aluminium fixture measures 146 millimeters by 60 millimeters by 195 millimeters in size.
Keep things subtle and minimalistic with the LSP228 16 Watt Slim Style LED Track Light. This low profile track light features adjustable disc shaped heads that shine light at a focused angle of 20 degrees. It outputs 1280 lumens of your choice of a warm or cool light temperature. The product is durably crafted out of high quality aluminium with either a black or white finish and measures 187 millimeters by 135 millimeters by 202 millimeters in size.
Add an artistic touch to your retail shop with the LSP190 20 Watt LED Track Light Fitting. This intricate-looking track light is fashioned out of premium aluminium and is available in black, silver or white finishes. It outputs 1600 lumens of cool or white LED light and shines at a focused, narrow beam angle of 20 degrees. Overall, the fixture measures 255 millimeters by 100 millimeters by 215 millimeters.
Sleek and classy, the LSP176 30 Watt LED Track Light Fitting is a versatile addition to shops of any style. The cylindrical light is built to last from high quality aluminium and comes in black, silver or white to suit your taste. You can choose either cool or warm colour temperatures to align with the mood of your shop. A total of 2400 lumens of light shines at a 23-degree beam angle, making it ideal for medium-sized displays. The fixture measures 235 millimeters by 125 millimeters by 245 millimeters.
